SAN FRANCISCO CA, January 6, 2023 – The historic San Francisco Union Square hotel, Villa Florence, is now The Barnes. The sophisticated and locally inspired Barnes was born of the spirit of San Francisco. It’s a place with charming global vibe and a local state of mind. A place where classic and contemporary meet, sleep and entertain in the heart of San Francisco culture.

The Barnes, built inside a classic building at 225 Powell Street, is steps from the iconic San Francisco cable cars, nearby some of the city’s best shopping and surrounded by culinary excellence. Boasting a retro chic ambiance with an urban accent, The Barnes recently underwent room renovations to complement the hotel’s new name and vibe.

“Once our guests cross the threshold, the hospitality is urbane and eclectic, a mirror of its city surroundings,” said Richard Sandoval, vice president of operations. “Just outside, the city invites adventures and urban enthusiasts to explore the world-famous culture that is San Francisco. The allure lies in making everyone feel right at home. We’ll be here, to take your coat, shake your cocktail and stir your soul.”

The new name is Inspired by the historic bronzed figure of winged victory located at Union Square. The Barnes name traces back to Old English roots and means “young warrior” – a brave champion of independent spirit. As such, The Barnes carries worldly appeal and is a perfect companion for guests looking for a true, centralized San Francisco experience.

Once inside, The Barnes Restaurant and Bar is a bustling social hub, where guests can enjoy a double espresso to kick start the day, meet over shareable appetizers, sip hand-crafted cocktails, or enjoy dinner with colleagues and friends. Menus feature local-artisanal ingredients and flavors unique to San Francisco. Locals are encouraged to make The Barnes Restaurant and Bar their go-to coffee and cocktail spot, social meeting location or post work happy hour bar.

The Barnes is owned by affiliates of The Roxborough Group, LLC and AWH Partners, and managed by Spire Hospitality.

More information is available at Rates start at $179. The Barnes is a pet friendly hotel.

Downloadable images are available here.


About AWH Partners, LLC

AWH Partners, LLC (“AWH”) is a privately held, vertically integrated real estate investment, development, and management firm that has invested in over 10,000 hotel rooms across 35 hotels, representing billions of total real estate value. The firm’s unique operating model and boutique nature enable it to source, structure and execute hospitality real estate investments on a streamlined and expeditious timeline. Since 2010, AWH and its principals, Russ Flicker, Jon Rosenfeld and Chad Cooley, have amassed a sizeable portfolio of hotels across the country. AWH also owns Spire Hospitality, a toptier, national hospitality platform and AWH Development, a full-service real estate development company, providing complete vertical integration in the hospitality investment space. For more information, please visit

About The Roxborough Group, LLC

The Roxborough Group, LLC (“Roxborough”) is a real estate private equity firm founded in 2013. Headquartered in San Francisco, the firm has a broad mandate to invest in all real estate asset classes, both directly and with operating partners. Roxborough focuses on opportunistic, value-add and transitional real estate assets, high-yielding real estate debt, real estate-related operating businesses, as well as high quality, lower risk, and longer duration real estate investments. For more information, please visit

Spire Hospitality

Spire Hospitality, led by CEO Chris Russell, is a third-party operator of 7,033 room keys and over 350,000 square feet of meeting space across 20 states. The Spire portfolio, with a focus on large, full-service hotels, includes unique independent properties and premier branded assets across Hilton Hotels & Resorts (HLT), Marriott International (MAR), and InterContinental Hotels Group (IHG). Spire Hospitality operates 31 hotels and resorts, including the Leta in San Diego, TopNotch Resort in Stowe, Vermont, and High Peaks Resort in Lake Placid, New York, among other unique properties throughout the country. Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting, and enhancing the value of hotel real estate.